Should You Believe a Sales Pitch?
The more I traverse the internet, the more websites and YouTube channels I find on how to live a better life by doing x, y, and z.
The huge problem I have is that they are often trying to sell you something. So, the question has to be asked, do they actually care about helping other improve, or are they simply hoping that you will buy their course, hire them as mentors, or click on an advert or affiliate link?
Perhaps, just perhaps, we should be far more careful when we read things that are actually sales pitches, and be constantly asking:
What’s in it for them?
Because if someone is telling you that to improve your life you need to buy their shit, then what they are really asking you to do is to help them improve their life by making another distasteful sale.
I am far more impressed by those that offer their knowledge freely, and have other sources of income and do not directly sell to the masses. This means that there is no potential conflict of interest, and their incentives are much more likely to be aligned with the people consuming their content.
This doesn’t mean that if someone is selling something, such as a book or a course or mentorship, that this automatically disqualifies them as a true expert. After all, people do need to make a living, and it is natural for an expert to want to provide their services or knowledge for a fee.
What it does mean is that we need to be that little bit more skeptical.